Miele Organisational Resources Base

Introduction: general overview of the company Miele is the company which produces high-end home appliances and professional catering tools including kitchen equipment for industrial use. All tools and appliances produced under the Miele brand are associated with quality and reliability because the company’s intangible capital or, to be more exact, its reputation has been formed for decades with the help of approach that did not change for years.Advertising We will write a custom essay sample on Miele: Organisational Resources Base specifically for you for only $16.05 $11/page Learn More In this respect, it is necessary to outline the key resources that made this company successful by now and offer certain strategies to sustain it in the current condition further. Besides, competitive advantage and its value for Miele’s success should be enlarged on as it brings the company along compared to its competitors’ position in the global mar ket taking into account Miele’s success within domestic market of home appliances and other goods produced under this brand. Key resources of the company’s success The key resources of any company include assets and capabilities. In this respect, Miele can be analysed as a brand whose customer based assets include strong company name and reputation based on high-quality products resulting in customer loyalty. In other words, the fact that the company spends more on innovation, research, development, and customer relationship management benefits its susses in the market. Internal support and supply chain assets include machines and mechanisms, buildings, and research centres whereas alliance-based assets establish company’s relations with all branches that take part in the manufacturing process making all plants that are situated outside the main area of Miele’s activity produce goods under the same brand. Strategic capabilities of Miele are based on the c ompany’s traditions and implementation of new technologies in operation. Functional capabilities include Miele’s manufacturing of high-quality goods though they do not try to compete at a price level selling their goods at appropriate cost. Operational capabilities include high-end goods and plans of the company for the future. Competition in a changing market Competition that takes place in the changing market has little relation to what Miele is going to achieve because the company is aimed at production of high-end goods that serve for long periods of time compared to those produced by competitors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this respect, trying to compete for a price will make Miele’s products of lower quality discouraging loyal customers and people that wanted to buy products under this brand for their high quality from doing so. In other wo rds, Miele can compete for a price but it also can sustain its position in the market which is unique and remain a manufacturer of high-end products, home appliances, and other equipment. Successful resources for Miele in future Miele is a successful brand due to the unique niche it occupies in the global market contrasted to is competitors. Though some customers are ready to buy rather expensive products as investment in the future operation period, it is necessary to introduce changes concerning the resources spent on production of expensive goods. In other words, Miele’s target audience includes people that realise the benefits of such appliances or those who seek for prestigious tools (tools that are claimed to be prestigious to have produced under a definite brand). So, it is possible to reduce costs on production of ‘luxurious’ tools and make the products manufactured for ordinary people, that want to invest in appliances as a good method of economizing, mo re available in terms of costs. Reference List Hooley, Graham, Piercy, Graham Nicoulaud, Brigitte, 2008. Marketing strategy and competitive positioning. 4th ed. London: Pearson Education. This essay on Miele: Organisational Resources Base was written and submitted by user Kaylynn C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The balance between freedom and order Essays

The balance between freedom and order Essays The balance between freedom and order Paper The balance between freedom and order Paper Freedom And Order Freedom without order leads to chaos. Order without freedom leads to tyranny. Only in Christ can these two warring combatants become creative comrades in the dance of grace. Freedom is a wonderful and terrible paradox. In its purest sense, freedom means having no boundaries, borders, rules or restrictions. It Is the uninhibited will to do or refrain as one desires. Freedom defines, in part, deity. After all, who tells God what to do? Made in his image and likeness, we also were designed for freedom, but our broken and dos-ordered hearts bring only chaos. Whether were talking about reckless drivers who feel no need to obey the speed limits or the killing fields of Cambodia, human beings strive constantly to break through any barriers that prevent them from doing as they see fit. The pursuit of freedom without order invariably brings chaos and ultimately results in death. The opposite is also true. Order without freedom leads to another kind of death- tyranny. We are not designed for slavery, and each of us Is born with the God-given and God-like capacity to will and to choose. Anything that robs us of that capacity ninnies us what may be the defining characteristic of our humanity. When humanity experienced the Fall, however, the brokenness of sin infected our conscience. Humans now abuse order In the same way they abuse freedom. Order becomes a weapon of control, a device to simply impose my will upon yours. A war now rages in every human heart. Reckless freedom claws at the eyes of violent order in a deadly pas De dues. Only in Christ can these two warring factions become creative comrades In the dance of grace. How? Christ promises life-real life-and that more abundantly than the chaos and tyranny hat characterizes human experience. The life he promises is born from the union of both the freedom and order he brings. Consider biological life for a moment. Science still wrestles with the definition of life Itself, but at a minimum, all seem to agree that life is composed of Increasingly complex structures of inorganic matter that result in behaviors that characterize living things. In other words, if we structure protons, neutrons and electrons in a certain way, we have a soda can-but rearrange the ordering of those same particles, and now we have a cell. Life flows out of the order of structure. In the same way, true life-giving freedom flows out of the well-ordered heart and does not depend upon external structures to either maintain or exercise it. And it is precisely because we are designed to be free that no one-including God-can force us to be free. God is not a tyrant, nor has he designed us for tyranny. We must freely choose to bring order to our broken hearts if we want true freedom, and we must choose to not allow any one or anything to rob us of that God-given freedom. Only Christ, who freely chose the obedience of the cross, can set us free to be free. The freedom that Christ brings has two components: freedom from sin, and the freedom to do good works. External forms of order in social relationships-traffic laws, or the Ten Commandments, for example-are necessary because human beings are 1 OFF not Intrinsically Tree to condos good Demeanor. In toner words, external Torts AT control are necessary to regulate the effects of sin. Without external structures like criminal codes and police agencies to enforce them, the world would be plunged into hellish chaos. The evening news suggests, even with those external structures, the world appears to be growing more chaotic. ) Yet while external order can regulate the effects of sin, it cannot remove the root causes of it. Only Chrisms work on the Cross can destroy the effects of sin in our lives Christ wants something better for us than the Ten Commandments. He does not want us to refrain from killing others because we will be punished if we do. Rather, he wants us to love those that hate u s-Just as He does. To move from a place of abstaining from, under threat from means moving away from external structures and toward internal ones, from tyranny to freedom. It means becoming more like Him. For me to able to do this, my heart needs to be re-ordered by the work of the Spirit and his Word. What is the gospel? It is the good news that what was in the beginning shall be so again in the end. It is the restoration of the image of God in me. We know that freedom and order can become creative comrades in the dance of grace because we see it displayed in Jesus, who died for us, and in whose image we are being made.

10 teléfonos para resolver dudas migratorias en EE.UU.

10 telà ©fonos para resolver dudas migratorias en EE.UU. En Estados Unidos es una necesidad saber dà ³nde buscar informacià ³n migratoria, verificar el estatus de un caso o encontrar asesorà ­a legal reputada y a un costo asequible. Para ello en  este artà ­culo se indican los telà ©fonos y las pginas web especà ­ficas en las que encontrar la respuesta a las dudas migratorias que puedan plantearse. Telà ©fonos clave para informacià ³n migratoria USCIS: 1-800-375-5283EOIR: para detenidos o asuntos en Corte: 1-800-898-7180Denunciar fraudes migratorios: 1-866-347-2423Buscar abogados: base de datos de AILAReferencias de abogados: Hispanic Federation: 1-866-432-9832 Dà ³nde rastrear informacià ³n con el USCIS El Servicio de Inmigracià ³n y Ciudadanà ­a de los Estados Unidos (USCIS, por sus siglas en inglà ©s) brinda varias posibilidades para obtener informacià ³n sobre asuntos que est tramitando o sobre cuestiones que son de su competencia. Entre ellos destacan: Telà ©fono gratuito para solicitar informacià ³n sobre un caso:  1-800-375-5283Servicio INFOPASS online para cerrar una cita para solicitar informacià ³n Adems, antes de acudir a una cita a una oficina de USCIS es posible utilizar su localizador de ubicaciones de oficinas o de sus Centros de Apoyo a Aplicaciones, donde se toman huellas digitales y otros datos biomà ©tricos a los solicitantes de beneficios migratorios. Adems, si ya se ha presentado la documentacià ³n para una peticià ³n o solicitud, es posible verificar online el estatus de un caso, aunque para ello es requisito indispensable conocer el nà ºmero de recibo del mismo. Asimismo, tambià ©n es posible informarse online de cunto se estn demorando en la tramitacià ³n casos similares. Por ejemplo, si se ha presentado una peticià ³n de familiar, es posible rastrear cunto tarda de media esa gestià ³n en todas las oficinas de USCIS. Informacià ³n sobre requisitos para presentar una solicitud ante USCIS En la pgina oficial de USCIS se puede encontrar informacià ³n sobre trmites como por ejemplo solicitar residencia permanente, naturalizacià ³n, permiso de trabajo, ajuste de estatus, perdones, tambià ©n conocidos como waivers o permisos, etc. Asimismo, esa pgina es el lugar en el que se puede acceder a todos los formularios oficiales para presentar solicitudes al USCIS y descargarlos gratuitamente.  Es conveniente utilizar la versià ³n ms reciente del documento que se necesite ya que USCIS los modifica y actualiza perià ³dicamente y no admite las versiones viejas. Centro Nacional de Visas (NVC, por sus siglas en inglà ©s) En el NVC se tramitan gestiones relacionadas con las peticiones de la tarjeta de residencia permanente cuando à ©stas siguen lo que se conoce como un procedimiento consular. En otras palabras, cuando la fase final se realiza fuera de Estados Unidos y es necesario acudir a una embajada o consulado para ser entrevistado y recibir la visa de inmigrante. Como regla general, el NVC es quien contacta. Pero si surge la necesidad de comunicarse con ellos, tambià ©n es posible. Si bien antes de hacerlo es recomendable verificar el boletà ­n de visas para fechas de procesamiento de green card con cupos mximos anuales, como son las peticiones de ciudadanos para hijos casados o mayores de 21 aà ±os de edad o para hermanos o las peticiones de residentes para cà ³nyuges e hijos solteros. Si se ha pedido una visa de inmigrante en casos en los que hay dichos cupos mximos anuales es imprescindible esperar a que la fecha de prioridad del caso sea ms antigua que la fecha de corte publicada en el boletà ­n de visas. Si no ha llegado la fecha de prioridad para la tramitacià ³n de la visa de inmigrante no se avanza absolutamente nada contactando con el NVC. Informacià ³n relacionada con aduanas Para los extranjeros autorizados a permanecer sà ³lo temporalmente en los Estados Unidos es importante para verificar el I-94, registro de entrada y salida, ya que ese documento muestra fecha mxima de estancia con visa de turista. Tambià ©n sirve esa pgina para obtener el rà ©cord de ingresos y salidas del paà ­s. En la actualidad, el I-94 est digitalizado y en la pgina de oficial de ICE para este registro es posible no solo verificar los datos sino tambià ©n imprimir el rà ©cord. Por otro lado, las personas que siempre tienen problemas cuando llegan a un punto migratorio de los Estados Unidos y son enviados a una segunda inspeccià ³n siempre o frecuentemente puede ser conveniente dirigirse al programa que se conoce en inglà ©s como Traveler Redress Inquire Program, para intentar encontrar una solucià ³n. Ciudadanà ­a de los Estados Unidos Para los ciudadanos de los Estados Unidos es importante conocer las opciones de cà ³mo y dà ³nde pueden solicitar el pasaporte. Para este trmite u otros puede necesitarse copia del certificado de nacimiento, cambio de nombre, matrimonio, pedir una nueva copia de la tarjeta del Nà ºmero del Seguro Social, etc. Para ello hay que dirigirse a la oficina de rà ©cords vitales del lugar donde se ha producido el hecho. Arrestos y detenciones Si se sospecha que un familiar o un amigo puede estar detenido, existe una base de datos para saber si est detenido por la Migra. Si no aparece en una centro de detencià ³n migratorio, hay varias formas de enterarse si se encuentra en una  en prisià ³n federal no migratoria o en una estatal. Informacià ³n sobre un caso en Corte migratoria Se puede marcar al EOIR, es decir, la Oficina de revisià ³n migratoria. Los telà ©fonos son  240-314-1500  o  1-800-898-7180, este à ºltimo es gratuito. Si se desea se puede elegir la opcià ³n de espaà ±ol. Por otro lado, para los migrantes es importante enterarse anà ³nimamente si existe una orden de deportacià ³n  y es posible hacerlo. Este punto conviene destacarlo ya que es totalmente posible que un juez haya declarado la deportacià ³n en ausencia y que el migrante no recibiera la notificacià ³n. En estos casos si por cualquier razà ³n se es detenido, la deportacià ³n proceder automticamente, sin pasar por corte. Dà ³nde reportar fraudes migratorios o felonà ­as Al igual que sucede en muchos otros paà ­ses, en Estados Unidos se puede marcar al 911 para reportar cualquier tipo de delitos o solicitar ayuda. Es el telà ©fono de situaciones de emergencia en todo el territorio nacional. En el caso de violencia domà ©stica se puede, adems, acudir directamente a la là ­nea gratuita que lucha contra esta lacra social. Para ello marcar al  1-800-799-7233. Otra opcià ³n es contactar con la Red Nacional contra el Asalto Sexual, Violacià ³n, Abuso e Incesto, que se conoce como RAINN por sus siglas en inglà ©s. En este caso marcar al  1-800-656-4673. Por otra parte, los migrantes son, lamentablemente, và ­ctimas de fraudes ya que siempre hay personas inescrupulosas que aseguran tener contactos o poder lograr resultados positivos en gestiones migratorias cuando no es verdad. Para estos casos es posible denunciar marcando al 1-877-382-4357. Adems, las actividades delictivas o fraudes relacionados con inmigracià ³n o con aduanas pueden reportarse anà ³nimamente al ICE marcando al 1-866-347-2423, incluidos los casos de matrimonios de conveniencia, es decir, los que se celebran para que uno de los cà ³nyuges obtengan los papeles. Dà ³nde solicitar ayuda o asesorà ­a migratoria No cabe duda de que Estados Unidos es un paà ­s que brinda buenas oportunidades. Pero no es menos cierto que se puede sufrir mucha soledad. Para los casos extremos donde se llega a tener pensamientos suicidas, por favor marcar gratuitamente al  1-888-628-9454, donde se habla en espaà ±ol. Otro de los grandes problemas que afectan a los migrantes es la necesidad de obtener buena informacià ³n sobre leyes migratorias y a un costo no elevado. La base de datos de AILA lista por localidad los abogados de su asociacià ³n especializados en migracià ³n. Adems, la Hispanic Federation puede ayudar con algunos trmites como por ejemplo peticiones de familia, DACA, permisos de trabajo, etc y tambià ©n puede brindar referencias a organizaciones con buena reputacià ³n. Marcar al 1-  866-432-9832. Finalmente, en el caso de mexicanos, siempre se puede marcar al telà ©fono de CIAM que es el y que brinda excelentes servicios gratuitamente. En el caso de los hondureà ±os en EE.UU. existen varios telà ©fonos a los que pueden marcar. Por su relevancia se seà ±alan tres en la zona fronteriza: McAllen, Texas: 214-347-4441Houston, Texas: 713-987-7406Los Angeles, California: 323-283-8623 Este es un artà ­culo informativo. No es asesorà ­a legal.

A Review of Performance Appraisal Practices nad Policy Options. A Case Literature

A of Performance Appraisal Practices nad Policy Options. A Case Study on a Local Nightclub - The Plug - Literature review Example An effective, valid, strong and accurate appraisal system for rating the performance of employees is indispensable in ensuring effective functioning of the performance management system and helping the organization attain competitive advantage ((Kuvaas, 2006:506; Boachie-Mensah & Seidu, 2012; Abdulakadir, Isaika, and Adedoyin, 2012:124). The outcome of the appraisal process, the accuracy of employee ratings as well as perceived effectiveness of the appraisal process is critical as such inputs are often used by organizations to make various decisions in promotion and compensation, administrative, and training and development. Performance appraisal systems also make it possible for employees to understand their capability development and their performance, and in this sense keep employee morale high and improve organizational health. This is possible through an effective and fair appraisal system (Boachie-Mensah and Seidu, 2012). Various research studies have explored performance Appra isal systems and the need for such systems to work effectively in organizations. This section reviews literature on performance appraisal practices and policy options by looking at main approaches in performance appraisal, objectives of performance appraisal programs, issues surrounding performance appraisal systems, the managerial role and employee perceptions in performance appraisal, and performance appraisal practices in the entertainment / nightlife industry. Background of Performance Appraisal Performance Appraisal has been in existence since the industrial revolution where it was used a means of monitoring organizational output (Fandray, 2001). However during the earlier days, it was used more as a negative procedure than a positive one. It was often linked to punishment and reactivity to poor performance (Kennedy & Dresser, 2001). This implies that the performance appraisal focused on punishment of employees for poor performance as a way of motivating the employees to perfor mance highly. However, overtime the performance appraisal has continually evolved over the years. Kennedy and Dresser (2001:8) note that, as years passed organizations gradually refined their performance measurement techniques that focused on improving performance, with the trend focusing more on a move towards rewards than punishment. In the past three decades, researchers and practitioners have vigorously and critically analysed and examined the effectiveness of how various performance appraisals are used within different organisational contexts (Kondrasuk, 2011). Though there have been a wide array of studies on effectiveness of performance appraisal system, no consensus has yet been reached concerning what type of performance appraisal universally best meets the desired objectives of various organisational contexts. This implies that different performance appraisal systems are suitable for different organisational contexts. Definition of Performance Appraisal and main approaches Various scholars have defined performance appraisal in a number of ways. Armstrong (2006:450) defined it as steps involved in assessing the performance of employees, recording such performance and providing feedback to the employees. It is a formal employee monitoring system (Cardy & Dobbins, 1994; Ikramullah, et al, 2012: 144), which often involves evaluation of employees performance based on the opinions and judgments of supervisors, workers, managers, peers and subordinates (Jackson & Schuler, 2003:455). On the other hand, Nath (2011:648) defines it as formal procedures employed in evaluating employee’s contributions, possibilities and potentials within an organization. This

The Art of Negotiation - reflection paper Essay Example | Topics and Well Written Essays - 500 words

The Art of Negotiation - reflection paper - Essay Example At a personal level, the thought of bargaining or negotiation does not cross my mind on an everyday basis. However, Moore and Woodrow (2010) contend that negotiation is an ongoing process in the life of an individual. This is because individuals always strive to make their lives better in one way or another. In the process, negotiation becomes critical as far as realizing the underlying outcomes is concerned. In this respect, it is eye opening to learn that bargaining and negotiating is a significant part of an individual’s experiences over time. Whether negotiation takes place at an individual, social, economic, legal, political, or business level, it is evident that some individuals are better negotiators than others are (Thompson, 2009).An actual negotiator usually has certain characteristics. They are good listeners with high and reasonable expectations. Regardless of having a good knowledge of the topic, they give time to the other party to express themselves. To add on, they usually have the willingness to prepare on the area of discussion and are people of very high integrity (Kramer, 2001). In other words, the strategy and approach employed in negotiations are critical to the expected results. The success, effectiveness, and efficiency of the negotiator determine what the negotiator gains at the end. This is because the primary goal of negotiating or bargaining is emerge a winner as opposed to a loser. However, it is important to point out that negotiations encompass both winning and losing depending on the skills of the persons involved. The art of negotiation in the business world usually has several steps. The first step is preparing on the right strategy. This mainly involves developing an intense knowledge for the matter at hand. With all the relevant knowledge it is easy for someone to negotiate and answer any question that may arise.

Irish Violence and the Troubles Essay Example for Free

Irish Violence and the Troubles Essay In this essay I will examine the effect of silence during the ‘troubles’ on individual and national identities; with particular interest to Seamus Deane’s Reading in the Dark, Tim Pat Coogan states that the term Irish Troubles refers to a whole history of violence and colonialism that Ireland has endured, over the last thousand years. ‘To the physical force school of Irish nationalism the Norman coming is generally regarded as the starting point for ‘eight hundred years of British oppression’’ (Coogan, 1996, p. 43). In addition to this, he explains that the term ‘troubles’, is now directed to the modern, twentieth century troubles. They mainly occurred during 1960 to 1998. The reason for the violence and resentment in Northern Ireland is due to the divisions between the nationalists (Roman Catholics) and the unionists (Protestants). The nationalists identify Northern Ireland as part of Ireland, not a separate country, and not another colony of the United Kingdom; whereas the unionists have great allegiance to Britain and regard their position as part of the UK with pride (Coogan, 1996, p. 1). But the Irish agony had been building up slowly also, rooted in complex factors, one of which geography, pre-dates the dawn of history: others involve the outworkings of two forms of colonialism, those of Mother Church and Mother England (Coogan, 1996, p. 1). Discrimination also factored into the tension between the two groups. The unionists rule over Northern Ireland affected most Catholic lives negatively, as they were a minority; they were discriminated in areas of employment, housing and education. Internment or also known as Operation Demetrius is one key issue that contributed to the beginning of the ‘troubles’ (Coogan, 1996. 30). This was introduced by the British Army and the Royal Ulster Constabulary; it involved arresting anyone who was accused of being against the professional military force immediately, without trial. These aspects stirred resentment from the nationalists and inconsequence caused violent rebellion (Coogan, 1996, p. 145). Thus, the violence that was carried out during the ‘troubles’, was chiefly by the IRA (Irish Republic Army), the Ulster Volunteer Force, the British Army and The Royal Ulster Constabulary (Coogan, 1996, p. 18). The aggression of the ‘troubles’ constructed Northern Ireland to be a place of great instability and tension. In his book The Wretched of the Earth, Frantz Fanon comments on the state of the colonised mind. Fanon was a psychiatrist and a theorist of post-colonialism. His work essentially centred on the developing countries, particularly Algeria. In order to break away from colonisation, Fanon advocates violence to the colonised and he is renowned for this factor (Fanon, 1967, pp. 10-11). His main concern is his patients, who are mentally ill. In his final chapter â€Å"Colonial War and Mental Disorders†, he explains that his patients suffer not merely by war but also from a colonial circumstance (Fanon, 1967, p. 235). But the doctors described it by portraying as a congenital stigma of the native, an ‘original’ part of his nervous system where, it was stated, it was possible to find the proof of a predominance of the extra-pyramidal system in the native. This contracture is in fact simply the postural accompaniment to the native’s reticence, the expression in muscular form of his rigidity and his refusal with regard to colonial authority (Fanon, 1967, p. 35). It is this colonial circumstance that inevitably yields the ‘native’ into a nervous, mental state. Fanon pays close attention to language and asserts that language is taken away from the colonised subject (Fanon, 1967, p. 194). The language of colonising involves removing the ‘native’s’ language and speech. Consequently, the colonised is silenced, and this is an oppressive act. ‘Silence’ is defined in The Oxford English Dictionary as an ‘absence of sound’ and ‘speech’; it can be an evasion of discussing something in particular, or it can be something that is forced upon (Soanes and Stevenson, 2008, p. 1342). Sara Maitland, author of A Book of Silence, attempts to understand silence and claims that the OED’s definition is far too indistinct (Maitland, 2008, p. 25). She explores the essence of it in several ways; her own life, history, religion, literature and travel. It is apparent from this book that ‘silence’ is an ambiguous phenomenon that consists of both positive and negative dimensions. Silence is abstract and transforms itself; it can be relative or a complete absence. Maitland observes that it is generally recognised negatively, her friend writes in a letter that, ‘silence is the place of death, of nothingness’ (Maitland, 2008, p. 8). She justifies that silence is only negative when it obstructs. Maitland describes the three forms of ‘interferences’; a subject’s tongue is cut out then they are silenced; if someone is imprisoned, they are silenced, since any noise they make will not be heard; if speech is construed as ‘worthless’ and ‘meaningless’, then it is silenced (Maitland, 2008, p. 29). This is very effective and useful for your average oppressor: calling someone ‘mad’, for example, means they can say what they like but no one will hear – this was the sort of silencing the Soviet Union went in for (Maitland, 2008, p. 9). This form of silence interrupts speech and creates a barrier that subjugates the potential speaker. It is oppressive and in effect it becomes a metaphorical prison. Seamus Deane’s novel Reading in the Dark was published in1996, two years before the end of the ‘troubles’. The novel is a bildungsroman, as it reports the protagonists’ growth from child to an adult, so the reader witnesses the protagonist’s youthful innocence transform with experience, as he comes of age. The narrator is an Irish Catholic boy who is growing up in Northern Ireland, Derry. It is constructed of smaller stories that are dated from 1945 up to 1971, where the protagonist matures into an adult. These stories are fragments of memories, conversations, myths and events that happened in the area. They contribute in narrating the protagonist’s growth from a young child to an adult. Thus with backdrop of the violent ‘troubles’, the narrator develops his understanding of who he is, by unearthing a profound family secret (Deane, 1996). Deane complicates the whole novel by playing with ‘silence’. The style of narration is one of the key methods that he employs to do this. Before the narration begins, the title ‘Reading in the Dark’ indicates towards a narrative of silence and so to a narrative that will be indecipherable. As mentioned before, this novel is a bildungsroman, a story of self-discovery and identity. Ensuing this, to read is to understand, and so the protagonist will understand and discover himself by ‘reading’. However, ‘reading in the dark’ is a paradox, as it is impossible and in result self-discovery is silenced. The opposite of dark is light, and light is generally associated with illumination and knowledge (Farquharson, 1999, p. 101). Whereas, darkness contains an absence, so it becomes the visual equivalent to silence. Deane implies through this understanding of the title that the unfolding of the narrative will be an intricate and complicated process. This displays that the colonial landscape of Northern Ireland and the ‘troubles’ create identity as problematic. Pre-eminent among them are the disfiguring effects of both colonialism and postcolonial nationalism alluded to above, the crisis of self-representation produced by colonialist discourse, and the dynamics of power and resistance, history and memory, language and identity within colonial relations. Read from postcolonial perspective, the novel could be described as an exploration of the problematic process of identity formation in a colonialist context (Harte, 2000, p. 152). As a result, Deane deliberately confirms through his title that self-discovery and understanding of identity is furthermore complex in a colonised state (Fanon, 1967, p. 182). In consequence, darkness obstructs light and silence obstructs articulation. Therefore, silence hinders the narration.

The Influence on the Beatles on American Culture Essay -- The British

The Beatles were more than their music. They influenced the lives of millions of people unlike any musicians before them. They were the first and most popular band in one of the most important music movements in American history, the British Invasion. The year 1964 was the year both the British Invasion and â€Å"Beatlemania† came to America and forever changed the landscape of music in the United States by introducing the genre of pop, as it is today. The Beatles changed the rules of music. Many things that are considered normal now were pioneered by the Beatles such as: creating compilation albums, expressing their views on world happenings through the media, musicians in movies, and even mass media advertising. The beatles influenced American culture more than any other musical artist in history (Holmes, 2012). Prior to the Beatles’ arrival to the United States in 1964, American society was in a valley of negativity. The following were some of the big headlines the American people had to endure: President John F. Kennedy, one of the most popular presidents ever, was assassinated in November of 1963. President Lyndon B. Johnson was increasing U.S. involvement in Vietnam, which was also creating tax increases, all despite the protests of millions of Americans. Policemen on national television were beating Martin Luther King Jr.’s followers. All of this negative publicity surrounding the American public had the people, especially the youth, needing something to take their mind off of the depression going on all around them. â€Å"The Beatles – with their cheeky wit and catchy, upbeat pop songs – proved to be the perfect anecdote for America’s collective depression† (Harry, 2004). Luckily for the American public and... .... "The Beatles." City Portal Liverpool. N.p., n.d. Web. 17 May 2015. . A Brief History "The Beatles: It Was 40 Years Ago That They Began to Play." News Center. Richard Aquila, n.d. Web. 17 May 2015. . "The Beatles: Most Influential Band of All Time." Hub Pages. N.p., 4 May 2012. Web. 15 May 2015. "The British Invasion." Survey of American Popular Music. Mus273, n.d. Web. 17 May 2015. . "History of The Beatles." Beatle Tribute Bands. @lphaENTERTAINMENT, 2007. Web. 17 May 2015. .

Descriptive general marketing plan outline for eegee company

I.  Ã‚   Executive Summary – This marketing plan is designed and conceptualized to respond to a particular challenge that the Eegee Company is looking to take head-on: make solid, calculated steps upward the market and consumer share ladder and eventually lead the industry based on commanding hold of the target market and market share. This marketing plan provides an insight on the key pillars of a workable, achievable and realistic marketing strategy through the careful analysis and consideration of the company structure, capability and current market position as well as the position of the competitors and the direction where most of the target customers are looking. This marketing plan is designed to design a strategy so to ensure that the target customers of Eegee Company is looking Eegee’s way, and no other way, through effective marketing with the use of traditional and below the line (BLT) advertising vis-à  -vis enhanced and improved product designed to suit the taste of its target market. In order to measure the success level of the marketing plan, several long term and short term objectives are identified in this marketing plan to enable the company to see whether they are consistent with the course of action and course plotted by the marketing plan, and if the marketing plan is effective after all. II. The Egee Company Marketing Challenge – The Eegee Company has been operating since 1971, and for nearly four decades, many internal and external aspects have changed. Internally, there have been several changes in operational direction that included shift in logistics, use of technology and expansion while externally, competitors of the Eegee Company products themselves collectively experienced changes; some became stronger brands, some disappeared and in their place some new names surfaced to challenge the market and threaten the market share enjoyed by Eegee Company. The main marketing plan of the this marketing plan is to put Eegee Company in a position of stable and consistent growth, and over a period of calculated time, hit the top spot in market share in the frozen fruit juice, baked goods and sandwich industry, and provide long term and short term strategies on how to maintain pole position at least before a new and more suitable and up-to-date marketing plan has been created and enforced. This market plan will take into consideration the analysis of the current business situation Eegee is in, as well as the analysis of the company, the target market and customers and the competition to be able to ascertain the real grounds Eegee is standing on at the moment and from that point define the path it should take to get to where it wants to go. Analysis of the Situation – Eegee Company has successfully managed to branch out, but the branching out of the company is not yielding the desired stranglehold effect of the target market. Simply put, Egee is everywhere, but a lot of its target consumers are still going somewhere else. The question is, ‘why is that’? Product-wise, Eegee Company’s line of food product provides both character to the company and diversity that consumers require for a food chain to constantly invite patrons and attract new customers. In the absence of any official action against Eegee Company by anyone of its former and current customers with regards to the products having undesirable qualities, it is by default that this marketing plan would consider that most customers would agree that generally, Eegee Company’s food is fresh, delicious, satisfying and reasonably priced. Eegee Company, throughout its 36 years of existence and operation, was able to follow trends in local and trans-state food and beverage distribution and manufacturing, such trends not jeopardizing the quality of Eegee Company food. III. Alternative and Selected Marketing Strategies – This marketing plan will identify some alternative marketing strategy and select particular marketing strategies that the company is capable of launching and supporting inside a particular time frame. Selective and Sensitive Media Advertising – Traditional marketing wisdom still points to the use of advertising in mass media as an effective marketing strategy. But as was pointed out earlier in the marketing plan, current social changes affect the manner by which modern advertising and marketing strategy is being conducted, and Eegee should be aware of that and incorporate these changes in the strategy to come across as an issue-sensitive company whose main concern as a corporate entity is customer welfare. Eegee can shift its marketing and advertising styles with more health-conscious tones and responsibilities, meaning Eegee will focus on its healthy food line and stress on the characteristic of Eegee as a partner in maintaining healthy eating habits and at the same time re-align product advertising with regards to the audience that it actually hits, similar to the Kellogg case and the role of their advertisement of food that pressure groups deem as unhealthy for kids and contributing to the obesity of the children in America (Associated Press, 2007). Product and company assessment through public and target market survey – bringing the food closer to the target customers requires the company to know what type of food these people want on their hands and on their plates. This assessment is critical since this will provide the company a glimpse of where current Eegee products stand in the preference of the target market. Results of this study is integral in the marketing plan since this will help in the undertaking of alternative recommended strategies like the discontinuing of a product as well as product re-branding and change in company profile. The marketing team can begin with conducting the study on the impact of the company’s current identifiable logos and characters and whether or not it alienates a particular section of the target market owing to its leaning towards more youthful and child-like personality. Promotion through close contact with customers – Promotional activities like community-based events support and sponsorship is highly encouraged to be able to put Eegee closer to its target market. Other minor promotional gimmicks like holiday discounts and give-away items should also be analyzed carefully, particularly with the items to give out with focus on strengthening brand and product recall through non-food items. IV. Short Term and Long Term Projections – Long term and short term projections include immediate marketing strategy impact as well as the expected fall out of the marketing plan which will be reflected in a post mortem for the marketing plan which will be identified in the marketing strategy calendar. The long term and short term projections should also consider the impact of the marketing plan in other business areas like the forecast of revenues, expenses and break even analysis. The selected marketing strategies also promise several long term and short term impact on the company sales and product performance. The ‘Selective and Sensitive Media Advertising’ marketing strategy’s short term results may include favorable public perception on the company and the product that may show direct positive impact in immediate improvement of sales. Another expected short term result is the gaining of newfound interest among new target market who will be hit by the particular new wave of Eegee’s media advertising. Long term results generated from this particular strategy include long term maintenance of favorable and positive company and product profile (which can only be maintained if the company can provide products that customers generally like and enjoy) as well as the establishment of the very critical brand recall that can help in minimizing advertising efforts for at least the next one or two years. The ‘Product and company assessment through public and target market survey’ strategy’s long term and short term effect is primarily the ability of the company to use the opinion of its target consumers to its advantage. Its short term effect includes being able to re-design and repackage the products, the company and the marketing style that fits the consumer taste. Its long term effect is primarily the providing of usable data which the company can use in the future during its redesigning of future marketing plans and strategies. The ‘Promotion through close contact with customers’ strategy provides a short term effect that translates to direct communication with target consumers on a more localize and direct level while its long term effect is expected in the increase and maintenance of brand recall and product identification. In order to achieve them, departments and individuals who are directly involved in the implementation of the marketing plan should perform expected tasks and maintain deliverables as per marketing plan schedule. Special action towards the marketing plan that affects the marketing strategies directly may come in the form of remedial actions should unexpected problems arise during the duration of the marketing plan and strategy implementation, as well as crisis management task undertaking in the event of crisis-level concerns occurring during the duration of the marketing plan/strategy implementation. Forecast of Revenue – members of the marketing team should be designate the starting point of marketing campaign pursuant to the marketing plan put into action. A comprehensive administration of the marketing plan (advertisement, promotion, product change, corporate re-design etc) would be sufficient enough to allow management to evaluate sales performance from the start of the marketing campaign up to the end of the first three or five months and break down these months into weeks and days to see if there are noticeable trends that can suggest improving revenue based on the imposed marketing strategy. Expenses – List of expected expenses should make room for auxiliary expenses for unexpected marketing costs and should be detailed in the marketing plan. The expenses incurred in the undertaking of a creating and using of a new marketing plan and marketing strategy is considered as internal investment of the company. The marketing team should work hand in hand with the accounting and the legal department to see how some of the expenses can be translated for tax refunds and tax exempts and other ways and means that can soften the impact of the expenses on overall operation and financial status of the company. Marketing, after all, ‘costs money’ (Gendusa, 2006). Break Even Analysis – The marketing plan, the forecast of revenue and the list of expenses should design a strategy allowing for break even income – costs as the worst case scenario in the event that the marketing plan did not yield expected results. Necessary plans should also be made to compensate for any negative result of the break even analysis. References: Associated Press. (June 14, 2007). Kellogg to change recipes, marketing. The Boston Globe. Retrieved December 25, 2007, from http://www.boston.com/business/globe/articles/2007/06/14/kellogg_to_change_recipes_marketing/ Eegee's website. Retrieved December 25, 2007, from http://www.eegees.com/index.htm Gendusa, Joy. (May 22, 2006). The Importance of a Marketing Plan. Articlesbase. Retrieved December 25, 2007, from http://www.articlesbase.com/marketing-articles/the importance-of-a-marketing-plan-30026.html ;

Is Climate Change Naturally or Man-Made? Essay

First of all, for anyone that does not know what climate change is, it is a change in the world’s climate. A lot of people think weather and climate is the same thing but it is not. The difference between weather and climate is a measure of time. Weather is what conditions of the atmosphere are over a short period of time. Climate is what the conditions are over relatively long periods of time. My belief of the issue is that climate change is man-made. I think everyone has heard of global warming or an ice age, but does anyone really consider it to be a serious factor in the world? We only have one earth and once we destroy it, it is over. We have to do something about it because it seems like every year temperature records are getting broken because the summers are getting hotter and hotter and the winters are getting colder and colder. It would be different if the climate change was being made naturally but it is not, the majority, if not humans are causing all of the change. So, we have to do something about it. Extreme man-made changes in the climate are a very serious matter. There are many different reasons of how climate change is man-made. One of the main reasons is the increasing concentration of greenhouse gases. There are different ways of increasing the concentration of greenhouse gases such as burning fossil fuels like coal or oil and gas in your cars. â€Å"Currently, burning fossil fuels emits about 6.5 billion tons of carbon dioxide into the atmosphere each year. Since before the industrial revolution, which, began in the 18th century, concentrations of greenhouse gases have increased by 30 percent†. (Torfaen) All of that carbon dioxide is eating away at our o-zone layer making it thinner and thinner. Another reason why our o-zone layer is diminishing is because we cut down all these trees for agriculture, space to build things, and wood to make things with. Trees absorb carbon dioxide through photosynthesis and the fewer trees that are there to absorb the carbon dioxide, the more carbon dioxide in the atmosphere. The effects of climate change depend upon how much change there is, how fast it occurs, and how easily the world can adapt to the new conditions. If the change is to rapid then that will leave some species of animals or plants to be extinct because they don’t have enough time to move or adapt. Other examples such as â€Å"Coral reefs: slightly warmer tropical water may kill the algae which reef animals use for food†.(Homeworktips) Increase in temperature in the climate is making a lot of the ice cap and icebergs melt in the north. Which is making the ocean rise more. â€Å"Mangrove swamps: Mangrove swamps are important breeding grounds for many animals that live in water. Increased ocean flooding may damage these areas by changing the supply of nutrients and the amount of salt.†(Homeworktips) What can we do about the climate change to prevent or reduce the effects? â€Å"Three basic strategies are available, abatement, adaptation, and geo-engineering.†(Homeworktips) Abatement is where we slow or stop the affect by making things more energy efficient. Burning less coal, oil and natural gases. Adaptation is where we adapt or change to our surroundings. Protecting the coast by putting up barriers or dykes. Geo-engineering is where we engineer or change the earth. For example, reducing the amount of sunlight that hits the earth by putting small particles in the high atmosphere to reflect more sunlight back into the earth. Things that an individual can do to reduce the chance of climate change. Choose a car that has better gas mileage, insulate your home better, carpool or drive less. Some other less effective but helpful action can be turning off unnecessary lights, plant trees, and recycle. â€Å"If the average citizen undertakes all of these actions, they can reduce their carbon dioxide emissions by about 3%, which equals just over half a ton of carbon dioxide per year.†(Homeworktips) Now some people believe that the reason of climate change is naturally made. These people do have some points but to say that it is more of a factor then humans is wrong (In my belief). Some of these points include volcanoes, continental drift, earth’s tilt, and ocean currents. Volcanoes can erupt and produce ash that will exceed into the stratosphere. The ash could combine with rain and make acid rain and kills crops but that is very minimal. Continental drift affects it because of the more land at the equator means more absorption, which means it will be hotter. Obviously the earth’s tilt has something to do with the climate change because the tilt is what makes out seasons. Ocean currents affect it because it takes far more energy to change the temperature or water then land or air. So the ocean insulates the costal climates, which means that the inland area is more subjected to extreme climate ranges. All those factors considered, that is still small being compared to all of the human-made factors. This one article talks about the radical decline in sea ice around the artic and being 70% human’s fault. But then a new study was done and it could be 95% human’s fault. The global warming that the humans are making is destroying the ice around the arctic. The loss of ice is affecting the wildlife such as polar bears and if nothing is done they will eventually die because they drown. They drown because they go swimming to look for fish and when they want to come back it is gone and then they drown because there is no land. There is a climate system called Atlantic multi-decadal oscillation (AMO), which was the dominant source of variability in ice extent. â€Å"The AMO is a cycle of warming and cooling in the North Atlantic that repeats every 65 to 80 years – it has been in a warming phase since the mid-1970s. There is something called the ice-albedo feedback, which means that when you have less ice, it means there’s more open water and therefore the ocean absorbs more radiation and will continue to warm.†(Guardian) Therefore saying all I have to say hopefully informed people about the climate and the different causes that change it. We only have one earth and once we destroy it, it is over. Extreme climate change is a very serious matter and should not be over looked. I guess you can say it is both but about 90-95% of the change is man-made.

In the novel To Kill a Mockingbird the theme is lo Essays - Film

In the novel To Kill a Mockingbird the theme is lo Essays - Film In the novel To Kill a Mockingbird the theme is loneliness. What is loneliness? Loneliness is how people or characters are isolated in their own way. This is an important theme in the book because it reoccurs often in the novel with almost every character. One example of loneliness would be Mrs. Dubose struggling with her addiction and not wanting to die. Mayella Ewell , another example of loneliness in the novel, deals with her not even know what love is. One final example of a person who deals with this problem would be most importantly Boo Radley who is almost nothing in the Maycomb community ; he is the prime example of lon eliness. The first example is Mrs. Dubose , she presented herself in a way that revealed anger and hate. However, the children find out that she really does care about how she presents herself and they see some of her struggles. Though , this fact does not become apparent to the children until Mrs. Dubose dies. In the story Jem acts out in rage against Mrs. Dubose' hatful remark s about his father. When he knocks all of the flowers in her garden over, Atticus' punishment was for the children to visit her every day to read with her. Reading with her was to keep her occupied while she is discouraging herself off of her Morphine doses. Eventually she is able to quit with the help of the children. The real reason for her desire to quit was that she didn't want to die addicted, so in other words, she cared what others thought about her , she just wanted to prevent herself from being alone. The second example in the novel is when Scout thinks that Mayella Ewell is lonelier than Boo, because of when Atticus asked her if she had any friends, Mayella acted like she didn't know what friends were. Scout also thinks this because people don't want to be around a poor girl that "lived among pigs. " D uring the trial we see that Mayella doesn't know what manners are because her father has never taught her any . She lacks love and appreciation. She doesn't know what is accept able or what is not acceptable. The possible reason why Mayella reached out to Tom Robinson is because she was lonely and had no one to look out for her. Because of how poor her family is, she is even lonelier than Boo. One final example of loneliness is Boo Radley. He is a prime example of loneliness due to the fact that he has allowed his loneliness to turn into fear . Boo is worse than Mayella when it comes to constantly staying inside of the house. He stays in his house so much , the children in Maycomb have create d stories and rumours about him that are not at all true. Anyone who reads To Kill a Mockingbird will find out how good of a person Boo Radley really is. The reader will see how he tries to communicate with Jem and Scout by putting gifts into a knothole in a tree by his house, as well as, how he ultimately saves their lives. However, he begin s to be more open and not be as afraid of people even though he is still very lonely. There are many examples of loneliness throughout the book. There is Mrs. Dubose with her Morphine addiction, Mayella struggling with social and family neglect, and Boo Radley just being lonely and staying in his house. However , loneliness can also be a powerful emotion in real life. There are lonely people who walk the streets every day and unlike Boo Radley do not even have a home. In other words, lonel iness can eventually destroy our lives if we choose not to do anything about or allow it to control us. Though , if we make an effort like Mrs. Dubose does, we can achieve more joy than ever before.

How to spot a fake job posting

How to spot a fake job posting The job market is hard enough to navigate without having to worry about some posting turning out to be a scam- or even just a dead end. Save your precious time and energy by being on the lookout for these simple signs that something just isn’t right. 1. The company has no online presence.You do your due diligence and try to verify the person, the company, the job listing†¦ and nothing is turning up in your Googling. You can stop right there and step away. Legit jobs always have  some online trail.2. The recruiter’s email doesn’t match their company.You get an email from a recruiter who claims to represent a fabulous and well-known company. The company logo might even be at the bottom of the email. Look closely- does the email they want you to send materials to not end in the official company name (theircompany.com)? If the email associated with the posting or the invitation is a personal one (think Hotmail, Gmail, Yahoo, etc.), maybe take a pass. And pleas e, please don’t respond and attach any personal documents unless you’re sure you’re dealing with the real deal.3. You found it via a random social media post.While it is possible to land a great job you found through social media, chances are if it’s just posted there- or sponsored or advertised- it’s probably not as sweet a deal as it seems. Remember that the overwhelming majority of jobs are referral based, come through legitimate channels, or are on vetted job boards. Resist the idea that you can just surf Facebook and get hired.4. They claim â€Å"No experience necessary.†Sure, maybe the job they’re offering is entry level. Maybe they offer training. But if the posting leads with NO EXPERIENCE NECESSARY, you can be almost certain that there’s a catch you won’t like. Most jobs want you to come equipped with some skills.5. The language is sloppy.If the ad isn’t well written, or it contains spelling or grammatica l errors, or it’s just sloppily punctuated or IN ALL CAPS, consider it a red flag. A real job posting will be professional and polished.6. They ask for an interview via chat or text.You should be wary if your first interview scheduled on some kind of text messaging service. While remote interviews are becoming increasingly common, that means phone calls and Skype, not a typed conversation in a chat window.7. Anything about it is too good to be true.You’re hired immediately! The salary is CRAZY HIGH! They contacted you out of the blue! No need to interview! When can you start? (Hint: if a job seems too good to be true, it probably is too good to be true.)8. Everything about it is vague.If you can’t tell from the posting what exactly your role would be at the company, that’s a problem. A bigger problem is when you can’t really tell what the company does and get a sense of its mission or history. If all of this is very vague†¦ leave this one on t he â€Å"no† pile.9. They want money.If you’re asked to pay  anything- such as a fee to apply or for a software program with which to send in your application materials- consider the job a scam. A general rule of thumb: never give your money away to total strangers you meet on the internet.10. Your gut says no.The bottom line: keep an eye out for these and other warning signs, but your best alarm system is your own gut feeling. Does something seem off to you? If so, let it go. There are other jobs out there.

Research paper Example | Topics and Well Written Essays - 2750 words

Research Paper Example Services offered can either be of personal or corporate finance levels. Similar to any other industry, financial sector needs appropriate tools and technologies in managing and delivering services to clients. Use of those tools facilitate efficient and effective service provision; hence enhancing the commercial concept of profitability. This research paper strives to appraise the breadth and depth of technology integration in finance, especially information technology and changes brought by the integration. Four decades ago, information technology only found wide application in military institutions. Military units used secured networks in relying communications. Financial institutions used traditional ledger books in keeping transaction records. Later, banking sector adopted the use of secure communication channels to deliver sensitive information for processes like confirming funds reception. Currently, technology dominates almost every aspect of financial services industry. According to Balling and Lierman (2009), technological tools like computers allow generation of financial statements, budgets and expected rate of return with a single click of an icon. In addition, investment companies can easily make precise predictions of future financial trends using customized software programs. Technology not only enhances production of records but also improves the labor aspects of the industry. Effective communication tools like internet, Skype and video conferencing allows company manage rs to outsource jobs to experts’ location. Times when Wall Street had to mail each client a stamped copy of a general meeting letter are long gone. Moreover, piling of financial records in files became redundant. With rapid evolution of technology, computer systems are becoming increasingly sophisticated, reliable and fast. This speed of evolution created the